Values & Cultural Beliefs

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Welcome to Module 2 of Coach School – Values & Cultural Beliefs

Module 2 begins to look at the needs of a variety of different clients from different backgrounds and cultures.
In order for us to be the best coach we can be, we must suspend judgement as we learned in module 1, so this week we are beginning to explore what that actually looks like for us.
Here’s what you will learn:
  • Cultural worldview because the woman in India who needs you, has a different view than the woman in Beverly Hills who needs you
  • Cultural perspective since that woman in Beverly Hills has different experiences than the woman in India, you want to be able to speak to her from her own perspective so you can make what you deserve from your sessions with her
  • Cultural barriers because breaking them down, not only means more money in your bank account, it means a better life for that gem on the other side of the globe
  • The needs of culturally diverse clients so you can change more lives than you ever thought possible

You will find the coursework right here on this page below the PDF download.


Download and read the PDF
Complete the Cultural Awareness coursework
Complete the Judging vs Allowing coursework
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Module Content

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Values Elicitation Process

The following 2 videos will walk you through my values elicitation process and how to apply it in your coaching approach.

Reflective Exercises

Cultural Awareness

Read the following situations and record the answer that is most appropriate for you.

Scenario 1: You are meeting a friend for lunch when walking down the street you look behind you and see a person following you, remaining relatively close, they have been behind you for the past 10 minutes.

  • A – This person has lost their mind.
  • B – They aren’t really following me, they are just walking in the same direction.
  • C – This person is going to try and take your wallet/purse.
  • D – This person is going to sell you some product or service.
  • E – Other, please explain:
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Scenario 2: You have just arrived for your doctor’s appointment, while you are in the waiting room someone from the other side of the room gets up and begins to walk over to you. You do not know this person, what are you thinking?

  • A – This person wants to have a conversation with you.
  • B – This person wants to ask you a question.
  • C – This person wants to pay you a complement on your outfit.
  • D – Nothing.
  • E – Other, please explain:
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Discuss how you came to your conclusions in the above exercises.

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Discuss how your cultural background may shape how you perceive the world.

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Read the following case scenarios and discuss if you would (or would not) be able to coach the clients in the following situations based on your own values and cultural upbringing. If you are not able to coach them please also discuss what alternative methods you may take. (Refer to a psychologist etc).
1. Imagine you are working with a gentleman who has been married to his wife for twelve years; he has 2 children aged 3 years and a twelve month old. Today he tells you that he wants to leave his wife for a nineteen-year old woman that he met a month ago who he has fallen madly in love with.

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2. Imagine you are undertaking a first session with a new client. He tells you that he has recently got out of jail. He desperately wants to move forward in life and “chart a new direction” but cannot forget or break free from his past in which he supplied and sold illegal drugs in large quantities to the youth in your city.

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Judging vs Allowing

1. In the coaching context, why is it important to leave aside our cultural preferences and to seek to understand our clients’ cultural preferences including their values, beliefs and background?

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2. When you are coaching your clients you will need to suspend judgment. As a coach not judging your clients is crucial to the success of the relationship. In particular when you are working with clients that don’t have the same cultural background as you. It is crucial to be aware of client’s cultural background in order to gain a greater understanding and depth of their behaviours. This will require you to build rapport and ask questions that build trust and understanding. Using 3-5 specific strategies, explain how you will gain better understanding of your client’s culture.

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3. Discuss what “allowing” means to you in a coaching context.

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4. Discuss what “judging” means to you in a coaching context.

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Next Module : Building Rapport

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